Building Quality Backlinks to Improve Search Optimization

In the world of Digital Marketing, one of the key focuses to success is your ability to create reputable, quality backlinks to your webpage.  This means getting other people to view your website’s content, and posts links that lead back to it on their own page. Depending on the PageRank and quality of the backlinks acquired, thy can…

Dearborn Search and Visibility Concept

Throughout the course of this semester, many topics have been covered in my Digital Marketing course at the University of Michigan – Dearborn.  One of the most important concepts that we have discussed is known as the “Search and Visibility” concept.  The basis of this concept involves incorporating the different techniques we learned in this…