About

About Me:

My name is David Kasper and I am a student at the University of Michigan – Dearborn.  I am currently a Junior and I and majoring in the field of Digital Marketing. I am new to the practice, but I am hoping to builld my skills and develop new SEO techniques throughout this class project.

About My Site:

This webpage was developed for my class project in my Digital Marketing course.  Over the course of the semester, we were tasked with building and developing a webpage or blog that focused on topics related to Search Engine Optimization.  Utilizing different techniques learned in class, both on-site and off, our objective was to create content, optimize our pages, and develop backlinks in attempt to increase our Page Rank and achieve a higher position in Google search.  2 keyphrases were designated at the start of the semester for us to target our campaigns towards:

  • “Best Digital Marketing Programs in Michigan”
  • “Dearborn Search and Visibility Concept”

For the project, students in the class are competing against each other to battle for the top position in Google search results when the given keyphrases are searched.

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