Dearborn Search and Visibility Concept

Throughout the course of this semester, many topics have been covered in my Digital Marketing course at the University of Michigan – Dearborn.  One of the most important concepts that we have discussed is known as the “Search and Visibility” concept.  The basis of this concept involves incorporating the different techniques we learned in this course to best optimize your webpage for search engines and increase visibility.  This involves everything ranging from working to increase your page rank to planning a keyword marketing strategy to increase the amount of relevant traffic towards your webpage.


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